What is Corporate Social Responsibility?
Get the feeling times, they are ‘a changing'?
Ever wondered how we are going to move forward as a society considering how little attention (overall) we pay to fulfilling the personal needs of our staff, the conditions of the communities we work in, the ethics of our business activities and the environments we impact?
It's an interesting question, a better question is…
Which businesses will survive in the new paradigm, which ones will die and which ones will thrive?
It is not only possible, but necessary for businesses to realise that over the next 50 years and further only the businesses that act in a socially responsible manner will thrive and/or survive.
Why bother acting with in a socially responsible manner?
Imagine the possibilities… would you like:
- To create a sustainable competitive advantage?
- Increased sales and customer
loyalty?
- Enhanced corporate image and clout?
- Increased ability to attract, motivate and retain employees?
- Increased public
respect and loyalty?
- Improved employee loyalty?
- Increased overall financial results?
These are just the tip of the iceberg … we believe in creating business prosperity through CSR methodologies, it shouldn't be viewed as an expense as business that truly integrates its principles will become far MORE PROFITABLE, but in a socially responsible manner.
What is CSR?
Here's an easy-to-understand definition:
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"The commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.” The World Business Council on Sustainable Development.
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Sounds good so far… but….
What does it have to do with NLP?
At NLP Coaching School we believe:
| All procedures and change should to be evaluated in terms of context and Ecology. |
This is a major belief and presupposition of NLP. We believe in evaluating any change work, technique or outcome in terms of it's context and its ecology… once complete, what will be the effects on;
- Society
- Families
- Community
- Business sustainability
- Ethical considerations
- Environment
This means that all of our business consulting, training and education programs come from a place of achieving socially responsible outcomes.
We are lucky here at the NLP Coaching School to be working with Russell Workman from Footprints CCC, a leader in the field of CSR.
Russell Workman
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Co-Executive Manager / Social Enterprise Manager / Manage of Corporate Relations of the Salvation Army's Oasis Youth Support Network.
Specialises in helping young people who are in crisis, homelessness, difficulty with drugs, alcohol or criminal justice system. |
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Co-Executive Manager / Social Enterprise Manager / Manage of Corporate Relations of the Salvation Army's Oasis Youth Support Network
- Specialises in helping young people who are in crisis, homelessness, difficulty with drugs, alcohol or criminal justice system.
• General Manager of the Property Plus Group
- A unique Salvation Army social enterprise enjoying over $1m turnover, providing employment and training opportunities to long term unemployed and socially disadvantaged people.
• General Manager of Dream Films
- A film, video and editing social enterprise of the Oasis Youth Support Network, providing young people film and video training scholarships and employment opportunities.
• Director Footprints CCC
- A consultancy company supporting business, aiming to build practical strategic corporate responsibility programs which have sustainable footprints within our community while enhancing the profile, culture and profitability of the participating companies.
How can you help grow my business through CSR methodologies?
- Strategic Philanthropy
- Effective Communication Pathways
- Strategic Media, PR and Marketing Analysis
- CSR Development
- Living Corporate Values
- Cause Related Reality Marketing
- Better Training Practices
- Corporate Social Responsibility Documents
Ok... we're a business that is ready to make changes and need some advice…. what is the next step?
Do not, click here if you don't want to create incredible business results in a socially responsible manner
